Website "Stickiness"

Your initial challenge in making your website successful is getting traffic to it. But the bigger challenge is making sure that once visitors get there, they don't click away after ten seconds with the impression that your site has nothing to offer. The "stickiness" of your site plays a major role in determining whether your visitors become customers, and whether your site will support itself with measurable value to your business or organization.

Website "stickiness" is the term that refers to getting people to stay on your site and getting them to return as regular visitors. There are many factors that contributing to stickiness factor of your site.

Website Content is King

Relevant content on your website is the most important factor in keeping your visitors' attention. But words alone will not win the battle. How your content is written, the fonts and colors you use in presentation, and even the width and layout of columns can affect visitors interaction with your website and whether they will stay and/or return.

Deerpath Web Design has been creating quality web content for more than 8 years. With experience in professional copy writing and editing for both online and print publication, we can help you create relevant content for your site that communicates value to your visitors. And with options for content management, you can choose the most efficient way to keep your website content fresh and updated.

Ease of Use

If you have spent any significant time on the internet, you have probably come across websites that were so complicated to figure out that you gave up and clicked away. Your website visitors will not stay long either if you have confusing or unclear navigation links, a cluttered layout that makes it difficult to find the content they are looking for, or a bunch of blinking lights and animated graphics that distract them from the purpose of their visit.

Our web design principles include the concept of "simple elegance," integrating an easy-to-use navigation system into a clean presentation of your content. But simple does not also mean ugly. We provide our clients with professional quality website design that is fast-loading and visually appealing.

Value-Added Extras

Visitors are always looking for extras, whether they will admit it or not. By adding complementary substance to your main content, you can entice visitors to remain on your website longer as long as your visitors perceive some value to it. Let us help you develop valuable extras that will enhamce your site and keep your visitors coming back for more.

If you want a great website, with great content that will boost traffic and entice visitors to return, contact us today, and start getting the results you need to make a difference for your business or organization.

Serving West Michigan since 2001.